FASHION FROM THE 1960S TO TODAY
Fashion, when one scrutinizes its superb details, characterizes a period as much, if not more, than a piece of furniture, a décor or an auto. Until the immediately after the First World War, or the decade between 1920 and 30, fashion meant either “the gentleman in sportswear” wearing a checkered Norfolk jacket, knickerbockers, knee socks and wingtips with rubber soles or, for her as well as for him, formal evening wear as one can see looking at the fashion plates, as they were called, of the day. Shortly after, however, a new way of looking at fashion was born.
A new concept gained importance in the minds of designers, illustrators and manufacturers – production.
America, the United States, was the prime influence of social change and created what effectively speaking became a consumer society. Every aspect (ideas, sketches, technique, publicity and distribution) got caught up in the whirl. Fashion became an instrument, even before it became a symbol, that demonstrated how talented we were as well as giving us visibility.
My fear was that fashion’s strength was also its greatest weakness, that the commercial aspect would prevail over the aesthetique. If you look around, one does not see the symbolic importance of fashion (because today one can wear just about anything) but rather the degeneration of fashion which is based, not by chance, on the degeneration of society in general.
Having said that, we can now summarize fashion trends, more wide-ranging when speaking about women’s wear then in men’s wear, from the end of WWII until today.