An enormously popular club, in the sense that it has hundreds of thousands affectionate fans, who as we know from sociology are blindly attracted to winning on the field.  So, the attention was focused onhow to create a young image.

For this task, Bruno Piattelli created trendy outfits for the club directors as well as for the athletes by concentrating on fabric/color with a touch of novelty in the tie and on a large scarf conceived with the female fans in mind. The effect achieved by thousands of scarves

waving in the air created the colorful effect that Piattelli had intended. It inaugurated a joyful atmosphere which was repeated at almost every game, imitating flag-waving medieval neighborhood tournaments in many smaller Italian towns.